Another site launch! I’m starting to feel like the...

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Another site launch! I’m starting to feel like the Internet version of Octomom. (Don’t worry; this is the last one for a bit.)

Anyway, Blisstree is a re-launch of an existing b5 property that was essentially an aggregator. It’s now a stand-alone property that offers “a smart and saucy take on health, wellness, fitness, style, parenting and more.” It’s edited by former travel writer and Town & Country editor, editor-in-chief Christine Egan and deputy editor Briana Rognlin, formerly of Oyster.

From the press release: “Running a site like Blisstree comes with a tremendous responsibility to women,” says Egan. “So often, sites that cover women’s wellness are overwhelming, diet-obsessed, or simply not much fun. I want to create a space where women of different interests, backgrounds, professions, fitness levels, and stages of health can all feel welcomed, encouraged, challenged, and enlightened.”