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    ryanbrown:

    spiers:

    The sponsored posts should go for far more than the $3 CPMs on display.  They’re taking a premium form of advertising and using it as an add-on, when they should be upselling it. (And there’s no inventory for sponsored posts.)

    And in that email exchange, there’s no upselling, just throwing it in for free.

    What’s more: this lead CAME to them! Why are you throwing in fries and a drink when the client is clearly willing to pay full price for the stand alone product? I’d understand if this was an effort to build a portfolio of executions for a new product or something… but the “sponsored post” is pretty old hat for Gawker Media, and the “client” is already starting at the 25k line!

    What Ryan Brown said.

    Notes

    1. brianvan reblogged this from geisen and added:
      Off-topic: I see the jargon-heavy discussion above, and realize this: All lines of business, technical or artistic or...
    2. jamesgross reblogged this from mikehudack and added:
      Classic sales rule; Don’t sell what has already been sold. No need to throw in the sponsored posts, that is how you...
    3. madeupmemories reblogged this from youngmanhattanite
    4. geisen reblogged this from spiers and added:
      I agree with you that custom programs are critical at this point. Value-add is simply a tactic. It’s a tactic because...
    5. spiers reblogged this from mikehudack and added:
      I totally agree. But I haven’t noticed any disparities between re-ups from clients that are getting traditional...
    6. youngmanhattanite reblogged this from mikehudack and added:
      That’s how you change the game.
    7. mikehudack reblogged this from spiers and added:
      Because the rebuy is better than the buy. Because you want clients who get real value and keep coming back. That’s how...
    8. ryanbrown reblogged this from spiers and added:
      What’s more: this lead CAME...client is clearly willing
    9. lock reblogged this from soupsoup and added:
      Interesting thing here isn’t the scam, but the bits of Gawker ad sales intel in the exchange with Del. (For bonus...
    10. gawker reblogged this from soupsoup
    11. cvxn reblogged this from soupsoup
    12. soupsoup posted this

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