The sponsored posts should go for far more than the $3 CPMs on display. They’re taking a premium form of advertising and using it as an add-on, when they should be upselling it. (And there’s no inventory for sponsored posts.)
And in that email exchange, there’s no upselling, just throwing it in for free.
What’s more: this lead CAME to them! Why are you throwing in fries and a drink when the client is clearly willing to pay full price for the stand alone product? I’d understand if this was an effort to build a portfolio of executions for a new product or something… but the “sponsored post” is pretty old hat for Gawker Media, and the “client” is already starting at the 25k line!
What Ryan Brown said.
Notes
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seowllc liked this
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brianvan reblogged this from geisen and added:
Off-topic: I see the jargon-heavy discussion above, and realize this: All lines of business, technical or artistic or...
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jamesgross reblogged this from mikehudack and added:
Classic sales rule; Don’t sell what has already been sold. No need to throw in the sponsored posts, that is how you...
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justinalcon liked this
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madeupmemories reblogged this from youngmanhattanite
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geisen reblogged this from spiers and added:
I agree with you that custom programs are critical at this point. Value-add is simply a tactic. It’s a tactic because...
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spiers reblogged this from mikehudack and added:
I totally agree. But I haven’t noticed any disparities between re-ups from clients that are getting traditional...
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youngmanhattanite reblogged this from mikehudack and added:
That’s how you change the game.
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mikehudack reblogged this from spiers and added:
Because the rebuy is better than the buy. Because you want clients who get real value and keep coming back. That’s how...
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ryanbrown reblogged this from spiers and added:
What’s more: this lead CAME...client is clearly willing
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lock reblogged this from soupsoup and added:
Interesting thing here isn’t the scam, but the bits of Gawker ad sales intel in the exchange with Del. (For bonus...
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