Adam Ostrow at Mashable
The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising for the first time since 1980, and among the changes, a requirement that “bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service.” Fines for violating the new rule will run up to $11,000 per post.
A heads up to those who have been NonCompliant.
If this were enforced with actual journalists, I know a lot of people who’d be out of a job and/or deeply in debt to the FTC. At lifestyle magazines in particular, freebies are often the norm, not the exception. (I don’t think that’s the way it should be, but that’s the way it is.) But you’ll never see a little asterisk next to a ringing endorsement of this season’s Galliano show that the company happens to outfit the editor-in-chief at zero cost.
Notes
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minimoonstar reblogged this from barthel
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barthel reblogged this from spiers and added:
This is super duper REALLY interesting when you dig into it: the FTC seems to be making a distinction between print...
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misterhippity reblogged this from soupsoup and added:
Hey, you don’t suppose this outfit was sponsored by Trojan, do you?
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hifirandy reblogged this from spiers
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wellrespected reblogged this from spiers and added:
I imagine one reason the FTC is holding bloggers to a higher standard than print journalists is because no one reads...
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stoplookliz reblogged this from soupsoup and added:
GOOD! I think this is very important.
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ohrohin reblogged this from spiers and added:
It’s cute that the FTC thinks I apparently have a money bin upstate where I go do butterfly strokes in a sea of my...
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brianvan liked this
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kelsium liked this
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nerd-gasms reblogged this from kelsium and added:
I got into the Saga Museum in Iceland for free because I was going to write about it. Disclosed! But that was written...
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kelsium reblogged this from greaterthanlapsed and added:
I have no commercial connection to Umberto Giannini’s Sleek and Chic Miracle Finisher, the Confessions of a Shopaholic...
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greaterthanlapsed reblogged this from spiers
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spiers reblogged this from soupsoup and added:
If this were enforced with actual journalists, I know a lot of people who’d be out of a job and/or deeply in debt to the...
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mcdavis liked this
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soupsoup posted this
