As an addendum, Observer-specific tips for interacting with the Observer:
- Do not tell me when pitching or lobbying for something, you’re “a good friend of Jared’s” if you only met him a few times at parties and had nice conversations about the weather. And especially do not tell me that if you’ve never even met him and he has no idea who you are. (You’d be surprised at how frequently this happens.) He has a specific circle of close friends, and it’s true that those people can probably get me on the phone faster than total strangers, but here’s the thing: I know who those people are already. And if I think someone may be in some sort of gray area, I ask. When people make false claims, it’s always good for a laugh on my end (especially when Jared’s response is, “What? Who?”) but it just makes me think you’re a jerk. And a liar.
- By the same token, do not tell one of my reporters that you’re “very good friends” with me, unless you actually are. Because the reporter will ask me. And then we both think you’re a jerk. And a liar.
Really, you’re just better off having an amazingly great story to pitch. In which case, no one here cares who you know or don’t.