“Eliminating web offerings would save precious dollars now being spent on a product that does little more than undercut the printed paper.”
Paul Farhi of the Washington Post, American Journalism Review (via soupsoup) (via mikehudack)
The thing is, he’s right and obviously so. Digital has done nothing to staunch the demise of newspapers like WaPo (NYT the verdict is still out), but it has cost them a lot of money. Pulling the plug, stopping all reinvestment and disbursing cash to shareholders is the proper strategy for these companies. But management ego and paid-up consultants who preach digital-digital-digital make that impossible.
(via josephweisenthal)
I disagree. If you’re not making the money you’re spending back off your digital assets at a decent ROI, UR DOIN IT WRONG. Failure to monetize your specific web assets is not a failure of digital media. It’s your failure to monetize your web assets. Because plenty of people do.
Update: See also: Peter Feld, re: the (mostly) myth of cannibalization.
Notes
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tessagoldsmith reblogged this from somethingchanged and added:
Why giving it away on the web doesn’t cannablise the print edition...Something Changed
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So here is what finally put me off paper (except for Sunday,...then only the NY Times): 1....
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Is thinking out of some kind of fairyland that assumes people will have no alternative than to go back to paying for...
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Plenty of people do: they are called Clusterstock. Hey-o!
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Still, the flaw in the print person’s perspective is in thinking that there is any relation between your print audience...
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