First, killing off Newsweek.com and redirecting the url to the Daily Beast wreaks havoc on your SEO; forget about any long tail pageviews you used to collect from the old Newsweek.com. Second, more than 50% of Newsweek.com’s traffic comes to it from MSNBC and MSN through content/linking deals; it’s unclear whether those deals would continue with the new company, but it seems less than likely; if MSN/MSNBC had wanted to do a content deal with the Daily Beast they would have done so already, and I find it unlikely that they will be happy with simply linking to a new site with a much different editorial vision.
And Mark Coatney is back, with a vengeance.
If they must fold one site into the other, the Daily Beast should be redirecting to Newsweek, not the other way around. I can only assume that the reluctance to submerge/eliminate the Daily Beast brand in the context of the merger is a function of a need to placate Someone’s notoriously large ego, which might take a bit of a beating if it looked as if the Daily Beast was disappearing or effectively closing up shop. Really stupid business decision, though. It silos the two operations and keeps the online work under the aegis of the inferior brand.
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