soupsoup:

Sorry Elizabeth, I should have been more clear. It really is an ad, and it’s a big fat sponsored post too.

That’s true, but I fail to see the contradiction. I’m not sure why the two would be mutually exclusive.  The “advertisement” tag up top indicates that it’s an advertisement and not editorial opinion. As does the “sponsored post” label at the bottom, though that particular term is used less as an identifier for readers (the much more obvious “ADVERTISEMENT” label does that) than for potential media buyers. The phrase exists primarily in media kits to delineate the difference between display and anything involving actual copy in the feature well, the same way real estate inserts in NY Mag, travel inserts in the Times magazine and airline inserts in biz mags all have “ADVERTISEMENT” or “SPONSORED SECTION” printed across the top of the page. It’s the same thing, either way.